Brilliant analysis of why the original Drivers Wanted worked and why this one falls flat. The Pink Moon spot is legendary precisley because the car was integral to the story, not just backdrop. This new spot feels like it could be any brand selling "vibes" instead of VW selling participation. I remeber when ads had actual narrative arcs with stakes, now it's all montage and cultural signaling without any emotional payoff.
It also just dawned on me that no one in The Great Invitation spot leaves the city. No day trips. No leaving the GPS off and driving until you get lost. One invitation is from a dog to go to a dog park, probably in the same neighborhood. I would agure that a dog running in a dog park understands the feeling of unbridled freedom better than human n the spot.
Brilliant analysis of why the original Drivers Wanted worked and why this one falls flat. The Pink Moon spot is legendary precisley because the car was integral to the story, not just backdrop. This new spot feels like it could be any brand selling "vibes" instead of VW selling participation. I remeber when ads had actual narrative arcs with stakes, now it's all montage and cultural signaling without any emotional payoff.
It also just dawned on me that no one in The Great Invitation spot leaves the city. No day trips. No leaving the GPS off and driving until you get lost. One invitation is from a dog to go to a dog park, probably in the same neighborhood. I would agure that a dog running in a dog park understands the feeling of unbridled freedom better than human n the spot.